The financial crisis threatens to apply to protect bankrupt in sports circles London Olympic Games top sponsor
The electric network company of the north of top sponsor of the London Olympics is applying to protect bankrupt now in 2012, this means, should finish the budget of 1 billion pounds, it is the greatest difficult problem in front of London BOCOG. They are contacting electric network company in the north too at present, expect both sides can tide over the difficulty together.
The electric network company in the north is the biggest telephonic equipment manufacturers of North America, have already offered about 40 million pounds for London OCOG in 2012 (equal to 58 million dollars) Patronage. According to the agreement, Nortel Networks will also offer a series of apparatus for British Telecom, in order to support the London Olympics and basic framework of security, steady WAN, wireless LAN, call center and firm which the organizing committee of the Paralympic Games need.
It is reported until London Olympics build budget of 1 billion pounds of Olympic Village, British government only bears 250 million pounds, the rest must all rely on the sponsor. But the arrival of the financial crisis has been hit by many sponsors " The drum " ,Including that the Olympic Games builder unites and defeats the group and many to support the commercial city and does not continue supporting the Olympic Games again. The application of the electric network company in the north protects and undoubtedly covers with a layer of shade for the London Olympics bankrupt. In addition, the electric company in the north is a main sponsor of Winter Olympic Games of Vancouver in 2010 too, but their Canadian company will continue fulfilling the commitments to Winter Olympic Games.
Till now, British Airways, Adidas sports goods Company, British Telecom, Electricite De France energy with Les bank sign the letter of intent with London BOCOG, become 2012 first class sponsors of the Olympic Games, London BOCOG is very satisfied with their present fund-raising state. But at the same time, express and worry the economic situation in the future in Dayton of CEO of London BOCOG Paul, he says: "In future 12 to 18 months, it will become more difficult that the Olympic Games in London is being supported. "
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