Johnson and Johnson No longer support the Olympic Games
Famous enterprise of U.S.A. ' grow delicately ' (Johnson and Johnson) Determine to withdraw from the Olympic Games and support the firm to tabulate, it is the fourth manufacturers which withdrew from the sponsorship programme of the Olympic Games since last year too to grow delicately.
International will verify, delicate to grow advertising contract to no longer renew a contract end, the end of this year at yesterday, Olympic Games and the Olympic Games in London of 2012 of winter of Vancouver of 2010, it is not international again that will grow delicately to know the cooperative partner.
The Olympic Games in Beijing of this year, it is raw with Lenovo, coca-cola, Kodak, Omega, Atos Origin, great favourable life insurance, Samsung, common, McDonald, Panasonic and spoiling transnational enterprises such as growing and Visa,etc. to spoil, rank one of the top 12 sponsors.
According to the contract, this top 12 sponsor has the right to use the Olympic Games sign, name in the advertisement. Spoiling and giving birth to road gram of Jia Rui, spokesman of company says: ' we, can can become international while being very honoured and sponsor, Olympic Games of Beijing, to we being one successful experience in Company. '
But as global economy was aggravated with expanding depressedly openly, a lot of enterprises have begun to assess hard iron volume to support the Olympic Games scrupulously, whether could bring essence benefit, big factory's Kodak of the image supported for a long time last year has already taken the lead in withdrawing from the ranks of supporting.
International will originally propose a new patronage contract at 100 million dollars in the following 4 years, but it indicates that does not renew a contract again to spoil and grow the company.
3:26 AM | Labels: 2012, 2012 Olympic Games, 2012Olympic Games, London 2012, london olympic sponsor |
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