The London 2012 Olympic Games Days To Go

The franchised product of Beijing Olympic Games was sold and has not stopped figthing cease to criticize or attack others yet, the local franchised enterprise of Beijing has already aimed at the market development of the first Olympic Games of downing. An enterprise of Beijing that participated in market development of 2008 Olympic Games took down the badge exclusive development rights of the franchised product of London Olympics at one blow a few days ago.

It is reported, in 27 enterprises which participate in operater's competitive bidding of license of the badge category of London Olympics, there is industrialization that has produced extremely developed U.S.A. enterprises, there are badges that produce more than 80 annual native enterprises of Britain of Damien of experience. In keen competition, cultural Development Co., Ltd of river of China from Beijing relies on the impressive performance during Beijing Olympic Games, having gained the favor of London BOCOG, the biggest order in the world for once appears every 4 years to take down this.

Talk about cultural Development Co., Ltd of river of China of Beijing, people may not be very familiar with. But talk about the intention of this company, everybody knows. At the beginning of 2006, the Company will rescue National Stadium surplus of hundreds of tons melted down from the steel factory soon out to use the steel, have developed many kinds of products through the concept that " the bird nest is with the steel ". It is this company too, utilize technology of " defeat a force with a tenderness ", roll the steel products of extremely high hardness into the torch model of Beijing Olympic Games, transmit the area again and make the selling market brisky with the torch. Rely on intention and technology to go all out to defeat the market, this enterprise of Beijing has obtained appreciation of London BOCOG finally, have become the exclusive license operater of the badge category of London Olympics.

According to the introduction of relevant persons in charge of this enterprise, they will design, put out 2012 badges for the London Olympics, among them 90% are all editions with a limit on quantity, it is estimated whole sales volume over 20 million. Since the Olympic Games is turned to London cycle, 19 badges sold on the market of London have already had 6 style that is sold out, the secondary market of the franchised product has already begun to take shape too. The relevant persons in charge of China's river culture say, are planning to consult with COC at present, if make good progress, a small amount of London Olympics badges will be sold in Beijing.